Advanced Certificate in Ad Tech Disruption & Innovation
-- ViewingNowThe Advanced Certificate in Ad Tech Disruption & Innovation is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving advertising technology industry. This course is of paramount importance in today's digital age, where Ad Tech plays a critical role in shaping business strategies and driving growth.
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⢠Advanced Ad Tech Ecosystem
⢠Programmatic Advertising and Real-Time Bidding (RTB)
⢠Cross-Channel Advertising and Attribution Modeling
⢠Ad Fraud Detection and Prevention
⢠Artificial Intelligence (AI) and Machine Learning (ML) in Ad Tech
⢠Data Management Platforms (DMP) and Customer Data Platforms (CDP)
⢠Identity Resolution and People-Based Marketing
⢠Multi-Touch Attribution and Marketing Mix Modeling
⢠Ad Tech Ethics and Privacy Compliance
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