Professional Certificate in Disruptive Ad Tech Strategies
-- ViewingNowThe Professional Certificate in Disruptive Ad Tech Strategies is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving advertising technology industry. This program focuses on the importance of ad tech in modern businesses and covers the latest trends and strategies used by industry leaders.
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⢠Programmatic Advertising: Understanding the Basics
⢠Real-Time Bidding (RTB) and its Role in Ad Tech
⢠Data Management Platforms (DMPs) and Audience Targeting
⢠Cross-Device Tracking and Multi-Channel Attribution
⢠Header Bidding and its Impact on Ad Tech Ecosystem
⢠Ad Fraud Detection and Prevention Strategies
⢠Artificial Intelligence and Machine Learning in Ad Tech
⢠Building a Data-Driven Ad Tech Stack
⢠Navigating the Ad Tech Regulatory Landscape
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