Professional Certificate in E-commerce Analytics for ROI
-- ViewingNowThe Professional Certificate in E-commerce Analytics for ROI is a crucial course for professionals seeking to excel in the digital commerce industry. This program focuses on data-driven decision-making, providing learners with essential skills to analyze e-commerce trends, customer behavior, and sales funnels.
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⢠E-commerce Analytics Fundamentals: Understanding the basics of e-commerce analytics, key performance indicators (KPIs), and their role in measuring return on investment (ROI).
⢠Web Analytics Tools: Exploring popular web analytics tools such as Google Analytics, Adobe Analytics, and Piwik, focusing on their features and capabilities for e-commerce analysis.
⢠Data Collection and Analysis: Learning best practices for collecting, cleaning, and analyzing e-commerce data, including segmentation, cohort analysis, and attribution modeling.
⢠Conversion Rate Optimization: Identifying strategies and tactics to improve e-commerce conversion rates, including A/B testing, personalization, and user experience (UX) design.
⢠Customer Lifetime Value (CLV) Analysis: Understanding the importance of CLV in e-commerce analytics, and methods for calculating and optimizing CLV.
⢠Marketing Analytics for E-commerce: Analyzing the effectiveness of marketing campaigns, including email, social media, and search engine marketing (SEM), in driving e-commerce ROI.
⢠Predictive Analytics and Machine Learning: Leveraging predictive analytics and machine learning algorithms to forecast e-commerce trends, identify opportunities, and optimize ROI.
⢠Data Visualization and Reporting: Presenting e-commerce analytics data in a clear and actionable format, including dashboard design and data storytelling.
⢠Privacy and Security in E-commerce Analytics: Ensuring e-commerce analytics data is collected and stored in compliance with relevant laws and regulations, including GDPR and CCPA.
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