Executive Development Programme in Media for Smarter Businesses
-- ViewingNowThe Executive Development Programme in Media for Smarter Businesses certificate course is a comprehensive program designed to meet the growing industry demand for media-savvy professionals. This course emphasizes the importance of media in today's business landscape and equips learners with essential skills to leverage media for strategic business advantages.
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⢠Strategic Media Planning: Understanding the media landscape, setting media objectives, developing media strategies, and selecting media channels to effectively reach target audiences.
⢠Content Marketing for Business Growth: Leveraging content marketing to build brand awareness, generate leads, and engage customers throughout the buyer's journey.
⢠Data-Driven Decision Making in Media: Harnessing data analytics for media performance measurement, audience insights, and optimizing media investments.
⢠Digital Advertising Fundamentals: Mastering search, social, display, and video advertising, and exploring programmatic advertising opportunities.
⢠Integrated Marketing Communications: Aligning PR, advertising, and digital channels to create seamless, consistent messaging across all customer touchpoints.
⢠Brand Storytelling and Reputation Management: Crafting compelling brand narratives and managing online reputations to build trust and influence customer perceptions.
⢠Influencer Marketing and Relationship Building: Identifying, engaging, and collaborating with influencers to extend brand reach and credibility.
⢠Paid, Owned, and Earned Media: Balancing and integrating these three media types to maximize marketing impact and ROI.
⢠Marketing Ethics and Compliance: Adhering to legal and ethical guidelines in media and marketing practices to protect brand reputation and consumer trust.
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