Professional Certificate in Effective Marketing Channel Tracking
-- ViewingNowThe Professional Certificate in Effective Marketing Channel Tracking is a comprehensive course designed to equip learners with the essential skills needed to excel in today's data-driven marketing landscape. This course emphasizes the importance of tracking and analyzing marketing channels to maximize returns on investment (ROI) and make informed business decisions.
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⢠Unit 1: Introduction to Marketing Channel Tracking
⢠Unit 2: Importance of Channel Attribution in Marketing
⢠Unit 3: Understanding Marketing Touchpoints and Customer Journey
⢠Unit 4: Data Collection Techniques for Marketing Channel Tracking
⢠Unit 5: Marketing Channel Tracking Tools and Software
⢠Unit 6: Setting Up and Implementing Marketing Channel Tracking
⢠Unit 7: Analyzing Marketing Channel Data
⢠Unit 8: Optimizing Marketing Channels for Improved Performance
⢠Unit 9: Advanced Marketing Channel Tracking Techniques
⢠Unit 10: Case Studies in Effective Marketing Channel Tracking
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