Professional Certificate in Social Media Crisis Management and Reputation Repair

Name: Professional Certificate in Social Media Crisis Management and Reputation Repair
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The Professional Certificate in Social Media Crisis Management and Reputation Repair is a crucial course designed to equip learners with essential skills to handle and mitigate digital crises. In an era where social media drives brand reputation, this program is more relevant than ever, with 92% of companies indicating the importance of social media crisis management.

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이 과정에 대해

This certificate course focuses on developing a crisis-ready mindset, identifying potential crises, and deploying effective response strategies. It also covers reputation repair techniques, ensuring learners can restore and protect brand image. By the end of the course, learners will have gained a deep understanding of social media risks and acquired practical skills to manage and recover from crises, significantly enhancing their career prospects in this digital age.

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주 2-3시간

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과정 세부사항

• Unit 1: Introduction to Social Media Crisis Management
• Unit 2: Understanding Reputation Management in Digital Channels
• Unit 3: Developing a Crisis Management Plan
• Unit 4: Social Media Listening and Monitoring
• Unit 5: Identifying and Analyzing Social Media Crises
• Unit 6: Effective Communication Strategies during a Crisis
• Unit 7: Ethical Considerations in Social Media Crisis Management
• Unit 8: Repairing Brand Reputation Post-Crisis
• Unit 9: Measuring the Impact of Crisis Management and Reputation Repair
• Unit 10: Case Studies in Social Media Crisis Management and Reputation Repair

Professional Certificate in Social Media Crisis Management and Reputation Repair

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