Professional Certificate in Email Marketing Automation Strategy
-- ViewingNowThe Professional Certificate in Email Marketing Automation Strategy is a comprehensive course that equips learners with the essential skills required to excel in email marketing automation. This program is critical for professionals looking to stay updated with the latest industry trends and gain a competitive edge.
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⢠Email Marketing Automation Fundamentals: Understanding the basics of email marketing automation, its benefits, and how it differs from traditional email marketing.
⢠Setting Up Email Marketing Automation: Configuring email marketing automation tools, integrating with CRM systems, and setting up email templates.
⢠Targeting and Segmentation: Identifying target audiences, segmenting email lists, and creating personalized email campaigns.
⢠Email Workflow Design: Designing automated email workflows, including welcome emails, abandoned cart emails, and post-purchase follow-up emails.
⢠Behavioral Triggers: Implementing behavioral triggers in email campaigns, such as click-through rates, open rates, and conversion rates.
⢠Email Marketing Metrics: Measuring the success of email marketing campaigns, including open rates, click-through rates, conversion rates, and bounce rates.
⢠Optimizing Email Deliverability: Improving email deliverability, reducing spam complaints, and maintaining sender reputation.
⢠Email Marketing Compliance: Understanding email marketing regulations, including CAN-SPAM, GDPR, and CASL, and ensuring compliance.
⢠Testing and Optimization: Testing email campaigns, including A/B testing, and optimizing email marketing automation strategies.
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