Masterclass Certificate in Marketing Analytics Strategy
-- ViewingNowThe Masterclass Certificate in Marketing Analytics Strategy is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This program emphasizes the importance of data-driven decision-making, providing insights into consumer behavior, market trends, and campaign performance.
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⢠Foundations of Marketing Analytics: Introduction to marketing analytics, data-driven decision making, marketing metrics and KPIs
⢠Data Analysis for Marketing: Data collection, cleaning, and preparation, data visualization, statistical analysis, hypothesis testing
⢠Market Research and Segmentation: Qualitative and quantitative research methods, customer segmentation, targeting, and positioning
⢠Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, mobile marketing analytics
⢠Marketing Mix Modeling: Measuring the impact of marketing mix elements, marketing mix optimization, experimentation and testing
⢠Predictive Analytics for Marketing: Predictive modeling techniques, data mining, machine learning, and artificial intelligence in marketing
⢠Marketing Attribution and Customer Journey Analysis: Multi-touch attribution, marketing funnel analysis, customer journey mapping
⢠Marketing Analytics Tools and Technologies: Marketing analytics software, data management platforms, tag management systems, and business intelligence tools
⢠Marketing Analytics Strategy and Governance: Building a marketing analytics organization, data governance, ethical considerations, and communication of insights
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