Global Certificate in Sustainable Influencer Marketing for B2C
-- ViewingNowThe Global Certificate in Sustainable Influencer Marketing for B2C is a comprehensive course designed to empower marketing professionals with the essential skills needed to thrive in today's eco-conscious world. This course focuses on the importance of sustainable influencer marketing practices, which not only help businesses build brand awareness and loyalty but also promote positive social and environmental impact.
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⢠Sustainability Fundamentals: Understanding the Triple Bottom Line, Corporate Social Responsibility, and Environmental, Social, and Governance (ESG) factors
⢠Influencer Marketing Basics: History, Benefits, and Best Practices
⢠Sustainable Influencer Marketing: Aligning Influencer Campaigns with Sustainability Goals
⢠Identifying Sustainable Influencers: Authenticity, Relevance, and Reach
⢠Measuring Sustainable Influencer Marketing: Metrics and KPIs for Success
⢠Case Studies: Real-world Examples of Successful Sustainable Influencer Campaigns
⢠Legal and Ethical Considerations: Contracts, Disclosures, and Authenticity
⢠Future of Sustainable Influencer Marketing: Trends, Challenges, and Opportunities
⢠Brand Collaboration: Building Long-term Relationships with Influencers
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