Global Certificate in Media Brand Email: Actionable Knowledge
-- ViewingNowThe Global Certificate in Media Brand Email: Actionable Knowledge course is a comprehensive program designed to meet the growing industry demand for effective email marketing strategies. This course emphasizes the importance of data-driven decision making, subscriber-centric content, and regulatory compliance in creating successful media brand email campaigns.
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⢠Email Strategy and Planning: Understanding the importance of email in media branding, setting goals, segmenting audiences, and creating a content plan.
⢠Email Design and User Experience: Design principles for email, mobile optimization, accessibility, and creating engaging user experiences.
⢠Copywriting for Email Marketing: Writing compelling subject lines, preheaders, body copy, and calls-to-action to increase engagement and conversions.
⢠Data-Driven Email Marketing: Leveraging data and analytics to personalize, segment, and optimize email campaigns.
⢠Deliverability and Compliance: Ensuring email deliverability, understanding email laws and regulations, and maintaining a clean email list.
⢠Email Automation and Workflows: Implementing automated email series, trigger-based emails, and behavior-driven workflows.
⢠Testing and Optimization: Conducting A/B testing, multivariate testing, and using data to optimize email performance.
⢠Email Integration with Marketing Platforms: Integrating email marketing with CRM, marketing automation, and social media platforms.
⢠Email Metrics and Analytics: Measuring and analyzing email performance, including open rates, click-through rates, conversion rates, and ROI.
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