Professional Certificate in Local SEO for News Outlets
-- ViewingNowThe Professional Certificate in Local SEO for News Outlets is a crucial course designed to enhance the online visibility of news outlets. With the increasing demand for localized content and the constant evolution of search engine algorithms, this course is more relevant than ever.
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⢠Local SEO Fundamentals: Understanding the basics of local search engine optimization, including the importance of local SEO for news outlets and the key components of a local SEO strategy.
⢠Google My Business Optimization: Learning how to create, verify, and optimize a Google My Business listing for a news outlet, including best practices for managing reviews and ratings.
⢠Local Keyword Research: Exploring techniques for conducting effective keyword research for local search, including the use of long-tail keywords and local modifiers.
⢠Local On-Page SEO: Understanding how to optimize website content for local search, including meta tags, header tags, and schema markup.
⢠Link Building for Local SEO: Learning how to build high-quality backlinks to a news outlet's website, including the importance of local citations and anchor text optimization.
⢠Local Content Marketing: Developing a content marketing strategy that focuses on creating and promoting locally relevant content, including the use of social media and email marketing.
⢠Measuring Local SEO Success: Understanding how to track and measure the success of a local SEO campaign, including the use of Google Analytics and Google Search Console.
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