Executive Development Programme in Agri-Advocacy & Brand Building
-- ViewingNowThe Executive Development Programme in Agri-Advocacy & Brand Building is a certificate course that holds immense importance in today's agricultural landscape. As the world population is projected to reach 9.
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⢠Agri-Advocacy and Policy Development: Understanding the role of advocacy in shaping agricultural policies and regulations. This unit will cover stakeholder engagement, policy analysis, and lobbying strategies.
⢠Brand Building for Agri-Businesses: Creating and managing strong brands for agricultural products and services. This unit will explore brand positioning, identity, messaging, and protection.
⢠Digital Marketing for Agri-Advocacy: Leveraging digital channels to amplify advocacy efforts and build brand awareness. This unit will cover social media, email marketing, content marketing, and analytics.
⢠Sustainable Agriculture and Corporate Social Responsibility (CSR): Aligning agri-businesses with sustainable practices and social responsibility to enhance brand reputation and impact. This unit will examine the role of CSR in agriculture, stakeholder expectations, and reporting frameworks.
⢠Crisis Management for Agri-Brands: Navigating and mitigating crises that can damage brand reputation and stakeholder trust. This unit will explore crisis communication strategies, issues management, and reputation recovery.
⢠Agri-Advocacy Research and Insights: Utilizing research and data to inform advocacy efforts and brand building. This unit will cover market research, data analytics, and insights generation for decision-making.
⢠Stakeholder Engagement and Relationship Building: Building and maintaining relationships with key stakeholders to advance advocacy goals and strengthen brand reputation. This unit will explore stakeholder mapping, engagement strategies, and relationship management.
⢠Public Speaking and Media Relations for Agri-Advocacy: Communicating effectively with the public and media to advance advocacy goals and build brand reputation. This unit will cover public speaking techniques, media interviews, and press release writing.
⢠Ethics in Agri-Advocacy and Brand Building: Understanding the ethical considerations and responsibilities in advocacy efforts and brand management. This unit will explore ethical frameworks, dilemmas, and decision-making.
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