Executive Development Programme in Brand Strategy for C-Suite
-- ViewingNowThe Executive Development Programme in Brand Strategy for C-Suite is a certificate course designed to empower senior executives with the necessary skills to create and implement effective brand strategies. In an era where branding significantly influences business success, this programme's importance cannot be overstated.
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⢠Unit 1: Introduction to Brand Strategy for C-Suite
⢠Unit 2: Understanding the Brand Value Proposition
⢠Unit 3: Brand Positioning and Differentiation
⢠Unit 4: Building a Strong Brand Identity
⢠Unit 5: Leveraging Brand Architecture and Portfolio Management
⢠Unit 6: Crafting an Integrated Brand Communications Strategy
⢠Unit 7: Managing Brand Reputation and Crisis Management
⢠Unit 8: Measuring and Evaluating Brand Success
⢠Unit 9: Driving Innovation and Change in Brand Strategy
⢠Unit 10: Case Studies and Real-World Brand Strategy Applications
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