Global Certificate in Ad Tech for Brand Growth

Name: Global Certificate in Ad Tech for Brand Growth
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Global Certificate in Ad Tech for Brand Growth: This certificate course is a comprehensive program designed to meet the growing industry demand for Ad Tech professionals. It focuses on imparting essential skills and knowledge required to drive brand growth through innovative advertising technologies.

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이 과정에 대해

The course covers a wide range of topics including programmatic advertising, data-driven marketing, cross-channel attribution, and marketing analytics. Learners will gain hands-on experience with industry-leading Ad Tech tools and platforms, preparing them for real-world applications. By earning this certification, learners will demonstrate their expertise in Ad Tech and their ability to leverage technology for brand growth. This will give them a competitive edge in the job market and open up exciting career advancement opportunities in advertising, marketing, and digital media fields.

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과정 세부사항

• Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, demand-side platforms, and supply-side platforms.
• Data Analytics for Ad Tech: Utilizing data analytics tools to measure and optimize ad campaigns.
• Cross-Channel Advertising: Strategies for running effective ad campaigns across multiple channels, including display, video, mobile, and social media.
• Ad Creative and Targeting: Best practices for creating engaging ad creative and targeting specific audiences.
• Ad Fraud and Viewability: Identifying and preventing ad fraud, as well as ensuring ad viewability.
• Programmatic Direct and Private Marketplaces: Understanding the differences between programmatic direct and private marketplaces, and how to effectively use them.
• Ad Tech Vendor Management: Managing relationships with ad tech vendors to ensure successful campaign execution.
• Ad Tech Compliance and Regulations: Staying up-to-date on the latest ad tech compliance and regulations, including GDPR and CCPA.

경력 경로

The **Global Certificate in Ad Tech for Brand Growth** is an advanced professional program designed to empower learners with the latest strategies and tools for successful ad campaigns. In the ever-evolving digital landscape, understanding ad technology is vital for professionals in various roles such as: 1. **Digital Marketing Manager**: Leading brand marketing initiatives, optimizing campaigns, and managing budgets. (25% of our chart) 2. **Data Analyst**: Analyzing and interpreting data to identify market trends and insights, optimizing ad performance, and reporting results. (20% of our chart) 3. **SEO Specialist**: Optimizing websites, improving search engine rankings, and increasing organic web traffic for brands. (18% of our chart) 4. **Content Marketing Manager**: Developing and managing compelling content strategies that engage audiences, build brand awareness, and drive conversions. (15% of our chart) 5. **Social Media Manager**: Curating and managing social media content, engaging audiences, and increasing brand reach across platforms. (12% of our chart) 6. **Ad Ops Specialist**: Overseeing ad operations, managing ad trafficking, implementing ad technology, and optimizing ad performance. (10% of our chart) These roles are in high demand in the UK's thriving job market, offering competitive salaries and opportunities for growth. Equip yourself with the latest ad tech skills and stay ahead in the competitive digital marketing landscape.

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경력 인증서 획득

GLOBAL CERTIFICATE IN AD TECH FOR BRAND GROWTH

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학습자 이름

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London School of International Business (LSIB)

수여일

05 May 2025

블록체인 ID: s-1-a-2-m-3-p-4-l-5-e

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