Certificate in Programmatic for Beginners
-- ViewingNowThe Certificate in Programmatic for Beginners is a comprehensive course designed for individuals seeking to break into the thriving field of programmatic advertising. This course emphasizes the significance of programmatic in the modern digital landscape, addressing its importance in automating the purchasing of ad inventory and targeting specific audiences.
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⢠Introduction to Programmatic Advertising
⢠Understanding Digital Advertising Ecosystem
⢠Programmatic Basics: Real-Time Bidding (RTB) and Demand Side Platforms (DSPs)
⢠Data Management Platforms (DMPs) and Audience Targeting
⢠Programmatic Channels: Display, Video, Mobile, and Native Advertising
⢠Programmatic Measurement and Analytics
⢠Setting Up and Managing Programmatic Campaigns
⢠Fraud Prevention and Brand Safety in Programmatic
⢠Programmatic Future Trends and Best Practices
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