Professional Certificate in External Communication Best Practices
-- ViewingNowThe Professional Certificate in External Communication Best Practices course is a must-take for those seeking to excel in corporate communication roles. This course emphasizes the importance of effective external communication in building strong relationships with stakeholders, managing brand reputation, and driving business success.
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• External Communication Foundations – Understanding the importance of external communication, key concepts, and the role of a communication professional. &br
⢠• Stakeholder Management – Identifying stakeholders, analyzing their needs, and developing strategies for effective engagement. &br
• Media Relations – Building relationships with the media, crafting compelling press releases, and managing media interactions. &br
• Crisis Communication – Developing and implementing crisis communication plans, managing reputation, and ensuring business continuity. &br
• Digital Communication – Utilizing digital channels, social media, and online platforms to reach and engage with target audiences. &br
• Corporate Social Responsibility – Understanding CSR principles, developing CSR strategies, and communicating CSR initiatives to stakeholders. &br
• Writing for External Audiences – Mastering different writing styles, tailoring content for various channels, and ensuring consistency in external messaging. &br
• Measuring Communication Success – Setting communication goals, monitoring performance, and evaluating the effectiveness of external communication strategies. &br
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