Executive Development Programme in Building a Pharma Brand
-- ViewingNowThe Executive Development Programme in Building a Pharma Brand is a certificate course designed to empower professionals with the skills necessary to thrive in the pharmaceutical industry. This program emphasizes the importance of building and managing a successful pharmaceutical brand, focusing on strategic planning, marketing, and brand management.
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⢠Pharma Branding Fundamentals: Understanding the basics of branding, its importance, and how it applies to the pharmaceutical industry.
⢠Market Research and Analysis: Techniques for gathering and interpreting data to identify market opportunities and customer needs.
⢠Pharma Product Development: The process of creating and bringing a new pharmaceutical product to market, including regulatory considerations.
⢠Brand Strategy and Positioning: Developing a unique and valuable position for a pharma brand in the marketplace.
⢠Pharma Marketing Mix: Utilizing the four P's (Product, Price, Place, Promotion) to effectively market pharmaceutical products.
⢠Digital Marketing in Pharma: Leveraging digital channels and technologies to reach and engage healthcare professionals and patients.
⢠Pharma Brand Management: Managing and measuring the performance of a pharma brand, including strategies for protecting and growing brand equity.
⢠Stakeholder Management: Building and maintaining relationships with key stakeholders, including healthcare professionals, patients, and regulators.
⢠Pharma Brand Compliance: Ensuring all branding and marketing activities comply with industry regulations and guidelines.
⢠Pharma Brand Localization: Adapting a global pharma brand for local markets while maintaining brand consistency.
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