Global Certificate in Engagement & Conversion Optimization
-- ViewingNowThe Global Certificate in Engagement & Conversion Optimization is a comprehensive course that equips learners with essential skills to excel in digital marketing. This certificate program emphasizes the importance of user engagement and conversion optimization in today's online-focused business landscape.
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⢠Web Analytics Fundamentals: Understanding key metrics, setting up goals and funnels, using Google Analytics and other tools to track user behavior.
⢠User Experience (UX) Design: Best practices for user-centered design, optimizing page layout and navigation, improving mobile usability.
⢠A/B Testing & Multivariate Experiments: Setting up and running experiments, analyzing results, applying statistical significance to decision-making.
⢠Copywriting & Content Optimization: Crafting persuasive headlines, body copy, and calls-to-action, optimizing content for search engines and user engagement.
⢠Conversion Rate Optimization (CRO) Strategies: Understanding user psychology, creating effective landing pages, using persuasion principles to increase conversions.
⢠Behavioral Analytics: Analyzing user behavior data to identify trends, patterns, and opportunities for optimization.
⢠Personalization & Segmentation: Using data to segment audiences, delivering personalized experiences, tailoring messaging to specific user groups.
⢠Data-Driven Decision Making: Building a data-driven culture, integrating data into decision-making processes, using insights to drive strategy and tactics.
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