Executive Development Programme in Media Framing for Strategic Planning
-- ViewingNowThe Executive Development Programme in Media Framing for Strategic Planning is a certificate course designed to empower professionals with the essential skills to analyze media frames and use them strategically for effective communication and planning. In today's fast-paced and interconnected world, understanding media framing has become crucial for organizations to succeed in their communication efforts and achieve their strategic goals.
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Media Framing and Perception: Understanding the impact of media framing on public perception and opinion formation.
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Strategic Communication: Developing a comprehensive communication strategy to align with organizational goals.
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Framing Techniques: Identifying and applying various framing techniques to influence media coverage.
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Stakeholder Management: Managing relationships with key stakeholders to ensure positive media representation.
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Crisis Communication: Developing a crisis communication plan to effectively manage negative media attention.
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Media Monitoring and Analysis: Monitoring and analyzing media coverage to evaluate the effectiveness of framing strategies.
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Digital Media Framing: Understanding the unique considerations of framing in digital media.
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Measurement and Evaluation: Measuring and evaluating the impact of framing strategies on media coverage and public opinion.
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Ethical Considerations: Examining the ethical considerations of media framing and strategic planning.
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