Advanced Certificate in Ad Tech for the Modern Marketer
-- ViewingNowThe Advanced Certificate in Ad Tech for the Modern Marketer is a comprehensive course designed to empower marketers with the latest advertising technologies. This certification is crucial in today's digital age, where ad tech skills are highly sought after.
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⢠Advanced Programmatic Advertising: Understanding the programmatic landscape, private marketplaces, and header bidding. Learning to optimize campaigns, target audiences, and analyze data in real-time.
⢠Cross-Channel Attribution Modeling: Analyzing the customer journey across multiple devices and touchpoints. Utilizing different attribution models to measure the impact of marketing efforts.
⢠Data-Driven Creative: Leveraging data to inform and personalize ad creatives. Implementing dynamic creative optimization and A/B testing to improve campaign performance.
⢠Advanced Audience Segmentation and Targeting: Utilizing data-driven techniques to segment audiences and deliver personalized messages. Exploring advanced targeting options, including lookalike and actalike audiences.
⢠Marketing Automation and Personalization: Implementing marketing automation tools and strategies to deliver personalized messages across multiple channels. Analyzing customer behavior and preferences to inform automation rules.
⢠Advanced Social Media Advertising: Understanding advanced targeting options, ad formats, and campaign optimization strategies for social media platforms. Analyzing performance data to inform future campaigns.
⢠Advanced SEO Techniques: Exploring advanced SEO techniques, including technical SEO, on-page optimization, and link building strategies to improve website visibility and organic search rankings.
⢠Attribution and Analytics for Ad Tech: Understanding the role of attribution and analytics in ad tech. Analyzing performance data to inform campaign optimization and strategy.
⢠Ad Fraud and Brand Safety: Understanding the risks and challenges associated with ad fraud and brand safety. Implementing strategies to mitigate these risks and protect advertising investments.
Note: The above list of units assumes a general understanding of ad tech principles and practices. The curriculum may need to be adjusted to fit the specific needs and knowledge level of the learners.
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