Executive Development Programme in Book Marketing and Author Branding
-- ViewingNowThe Executive Development Programme in Book Marketing and Author Branding is a certificate course designed to empower professionals with the latest skills in the publishing industry. This programme emphasizes the importance of strategic marketing and branding for books and authors, addressing the growing industry demand for experts who can drive sales and increase visibility in the digital landscape.
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Unit 1: Introduction to Book Marketing and Author Branding
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Unit 2: Understanding the Book Market and Target Audience
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Unit 3: Building an Author Brand: Strategy and Positioning
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Unit 4: Creating a Compelling Book Title and Cover Design
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Unit 5: Leveraging Social Media for Book Promotion
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Unit 6: Email Marketing and Building an Author Mailing List
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Unit 7: Organizing Book Launches and Author Events
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Unit 8: Measuring Success: Key Metrics in Book Marketing
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Unit 9: Working with Book Publicists and PR Firms
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Unit 10: Case Studies in Successful Book Marketing and Author Branding
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