Executive Development Programme in Strategic Email Campaign Development

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The Executive Development Programme in Strategic Email Campaign Development is a certificate course designed to empower professionals with the skills necessary to create and manage effective email marketing campaigns. In today's digital age, email marketing remains a critical component of any successful marketing strategy, making this course increasingly important.

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AboutThisCourse

This programme is designed to meet the growing industry demand for experts who can develop and implement targeted, data-driven email campaigns that engage customers and drive business growth. Learners will gain hands-on experience with the latest email marketing tools and techniques, enabling them to optimize their campaigns for maximum impact. By completing this course, learners will be equipped with the essential skills needed to advance their careers in email marketing and strategic campaign development. They will gain a comprehensive understanding of email marketing best practices, audience segmentation, campaign analytics, and automation strategies, making them valuable assets in any marketing team.

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CourseDetails

• Email Campaign Strategy: Understanding the importance of having a clear and concise email campaign strategy, including defining target audience, campaign goals, and key performance indicators.
• Email Design and Content: Creating visually appealing and engaging email content, with a focus on brand consistency, clear messaging, and call-to-actions.
• Email List Building and Management: Developing effective strategies for building and managing an email list, including list segmentation, opt-in and opt-out processes, and data hygiene.
• Email Deliverability and Compliance: Understanding the technical aspects of email deliverability, including SPF, DKIM, and DMARC, as well as industry regulations such as CAN-SPAM and GDPR.
• Email Automation and Personalization: Leveraging automation and personalization to improve email campaign performance, including triggered emails and dynamic content.
• Email Analytics and Reporting: Measuring and analyzing email campaign performance using key metrics, including open rates, click-through rates, conversion rates, and revenue.
• Email Testing and Optimization: Testing and optimizing email campaigns to improve performance, including A/B testing, subject line testing, and send time optimization.
• Email Integration with CRM and Marketing Automation: Integrating email campaigns with CRM and marketing automation platforms to improve lead generation and nurturing.
• Email Trends and Future Developments: Staying current with the latest email trends and future developments, including emerging technologies and best practices.

Note: The above list of units can be customized and adjusted based on the specific needs and goals of the Executive Development Programme.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC EMAIL CAMPAIGN DEVELOPMENT
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London School of International Business (LSIB)
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05 May 2025
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