Advanced Certificate in CRM & Loyalty in the Digital Age

Name: Advanced Certificate in CRM & Loyalty in the Digital Age
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The Advanced Certificate in CRM & Loyalty in the Digital Age is a comprehensive course that focuses on modern Customer Relationship Management (CRM) strategies and loyalty programs in the digital era. This certification emphasizes the importance of data-driven decision making, personalization, and digital tools to drive customer engagement and loyalty.

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AboutThisCourse

In today's customer-centric world, businesses demand professionals who can leverage digital technologies to build strong customer relationships and loyalty programs. This course equips learners with essential skills to excel in CRM and loyalty management, providing a competitive edge in their careers. By the end of this course, learners will be able to design and implement effective CRM strategies, utilize digital tools to manage customer data, measure customer loyalty, and develop data-driven marketing campaigns. This Advanced Certificate is an excellent opportunity for professionals seeking to advance their skills and stand out in the digital marketing industry.

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CourseDetails

• Customer Relationship Management (CRM) Fundamentals
• CRM Strategy in the Digital Age
• Implementing CRM Systems and Technology
• Data Analysis and Insights for CRM
• Digital Marketing and CRM Integration
• Personalization and Customer Experience Management
• Loyalty Program Design and Management
• CRM Ethics and Data Privacy
• Measuring CRM and Loyalty Program Success
• Future Trends in CRM and Loyalty

CareerPath

The Advanced Certificate in CRM & Loyalty job market in the UK is seeing significant growth with various roles in demand. CRM Managers lead the pack with 30% of the market share, followed closely by Loyalty Program Managers at 25%. Data Analysts are also in high demand, accounting for 20% of the market. CRM Developers and Digital Marketing Specialists make up the remaining 15% and 10%, respectively. In terms of salary ranges, CRM Managers can expect to earn between £35,000 and £60,000 per year, with Loyalty Program Managers earning slightly less at £30,000 to £55,000. Data Analysts typically earn between £25,000 and £45,000, while CRM Developers and Digital Marketing Specialists earn between £25,000 and £40,000. As for skill demand, CRM and loyalty-related skills are highly sought after by UK employers, including data analysis, customer segmentation, and marketing automation. By obtaining an Advanced Certificate in CRM & Loyalty, professionals can enhance their skills and increase their career prospects in this growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN CRM & LOYALTY IN THE DIGITAL AGE

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London School of International Business (LSIB)

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05 May 2025

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