Advanced Certificate in Video Marketing: Unleashing the Power of Video
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• Video Strategy & Planning: Developing a solid video marketing strategy, setting goals, identifying target audience, and planning video content.
• Video Production Fundamentals: Understanding the basics of video production, including pre-production, production, and post-production.
• Video Types & Formats: Learning about different video types (explainer, demo, live, etc.) and formats (square, vertical, horizontal) and choosing the right one for specific marketing goals.
• Video Analytics & Optimization: Analyzing video performance metrics, A/B testing, and optimizing video content for better engagement and conversions.
• Social Video Marketing: Utilizing social media platforms for video marketing, including Facebook, Instagram, LinkedIn, and Twitter.
• Video SEO & Distribution: Optimizing video content for search engines, choosing the right distribution channels, and increasing video visibility.
• Video Advertising: Creating and running video ads on platforms like YouTube, Facebook, and Instagram, and measuring their success.
• Video for Email Marketing: Incorporating video into email marketing campaigns, improving email open rates, and click-through rates.
• Video for Landing Pages & Websites: Using video to increase website traffic, improve user experience, and boost conversion rates.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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