Masterclass Certificate in Developing Data-Driven Ad Campaigns

Name: Masterclass Certificate in Developing Data-Driven Ad Campaigns
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The Masterclass Certificate in Developing Data-Driven Ad Campaigns is a comprehensive course that empowers learners with the essential skills to create and optimize data-driven advertising campaigns. This certification is crucial in today's digital age, where data analysis and targeted advertising are at the forefront of marketing strategies.

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AboutThisCourse

With the increasing demand for data-driven marketing professionals, this course provides a competitive edge for career advancement. Learners will gain hands-on experience in analyzing consumer data, creating effective ad campaigns, and using industry-leading tools such as Google Analytics and Facebook Ads Manager. Upon completion, learners will be able to demonstrate their expertise in data-driven advertising, making them highly valuable to employers in various industries. By equipping themselves with this in-demand skill set, learners can confidently pursue career opportunities in marketing, advertising, and digital media.

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CourseDetails

• Unit 1: Introduction to Data-Driven Ad Campaigns
• Unit 2: Understanding Key Metrics in Digital Advertising
• Unit 3: Audience Segmentation and Targeting Strategies
• Unit 4: Data Analysis for Ad Campaign Optimization
• Unit 5: Implementing A/B Testing in Ad Campaigns
• Unit 6: Leveraging Programmatic Advertising and Real-Time Bidding
• Unit 7: Cross-Channel Advertising: Integrating Social, Search, and Display Ads
• Unit 8: Attribution Modeling and Multi-Touch Attribution
• Unit 9: Machine Learning and Predictive Analytics in Ad Campaigns
• Unit 10: Advanced Techniques in Ad Fraud Detection and Prevention

CareerPath

In the UK, the demand for professionals in data-driven ad campaigns has been steadily growing. Digital marketing is an essential part of any modern business, and the need for experts in this field is only expected to increase. Let's take a closer look at some of the most in-demand roles in this exciting industry. 1. Digital Marketing Manager: A digital marketing manager is responsible for planning, executing, and optimizing online marketing strategies. As a digital marketing manager, you can expect to earn an average salary ranging from £30,000 to £55,000 per year in the UK. 2. SEO Specialist: SEO specialists focus on optimizing websites and content for search engines to increase visibility and organic traffic. In the UK, an SEO specialist's salary typically ranges from £22,000 to £40,000 per year. 3. PPC Specialist: PPC specialists manage paid advertising campaigns across various platforms to generate leads and sales. In the UK, a PPC specialist's salary can range from £25,000 to £45,000 per year. 4. Content Marketing Specialist: Content marketing specialists create and distribute valuable content to attract and engage a target audience. In the UK, a content marketing specialist's salary usually ranges from £25,000 to £45,000 per year. 5. Social Media Manager: A social media manager manages a company's social media presence, creating and sharing content, and engaging with the audience. In the UK, a social media manager's salary typically ranges from £22,000 to £40,000 per year. With the right skills and training, these data-driven ad campaign roles can offer fantastic career prospects in the UK's thriving digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN DEVELOPING DATA-DRIVEN AD CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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