Executive Development Programme in Sponsored Deals & Digital Transformation
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โข Digital Transformation Foundations: Understanding the digital landscape, digital disruption, and the importance of digital transformation in today's business world.
โข Sponsored Deals & Digital Marketing: Overview of sponsored deals, including native advertising, programmatic advertising, and performance marketing; the role of sponsored deals in digital marketing strategies.
โข Data-Driven Decision Making: Utilizing data analytics for informed decision making, enhancing business intelligence, and optimizing sponsored deals' performance.
โข Digital Transformation Strategy: Developing a comprehensive digital transformation strategy, setting goals and objectives, and measuring success with Key Performance Indicators (KPIs).
โข Customer Experience & Engagement: Improving customer experience through digital channels, personalization, and engagement strategies in sponsored deals.
โข Emerging Technologies & Trends: Exploring artificial intelligence, machine learning, blockchain, and the Internet of Things (IoT) impact on sponsored deals and digital transformation.
โข Digital Ethics & Compliance: Ensuring digital marketing campaigns are ethical, responsible, and compliant with relevant regulations and guidelines.
โข Collaboration & Change Management: Fostering collaboration between teams and stakeholders, leading change, and overcoming resistance to digital transformation.
โข Agile Methodologies for Digital Transformation: Applying agile methodologies in digital transformation projects, managing risks, and iterating for continuous improvement.
โข Case Studies: Successful Sponsored Deals & Digital Transformation: Analyzing real-world examples of successful sponsored deals and digital transformation initiatives, extracting insights, and best practices.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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