Executive Development Programme Building a Media Strategy

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The Executive Development Programme in Building a Media Strategy is a certificate course designed to empower professionals in the ever-evolving media landscape. This program highlights the importance of a well-crafted media strategy in today's digital age, where businesses compete for audience attention across multiple platforms.

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AboutThisCourse

With the increasing industry demand for media-savvy leaders, this course equips learners with essential skills to drive impactful communication strategies and make informed media decisions. It offers insights into the latest media trends, audience behavior, and effective storytelling techniques, fostering an environment where professionals can enhance their media literacy and strategic thinking abilities. By completing this program, learners will be better positioned to navigate the complex media landscape and leverage data-driven strategies to achieve business goals. This investment in professional development will not only advance careers but also contribute to organizational success in the rapidly changing media ecosystem.

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CourseDetails

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Media Strategy and Brand Development: Understanding the role of media strategy in building and enhancing brand image and reputation. This unit will cover primary and secondary keywords.
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Media Landscape and Trends: An overview of the current media landscape, including traditional and digital media, and upcoming trends.
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Target Audience Analysis: Identifying and understanding the target audience, their media consumption habits, and preferences.
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Media Planning and Buying: Developing a media plan, setting budgets, and negotiating media buys.
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Content Creation and Distribution: Creating engaging and relevant content and distributing it through various media channels.
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Measurement and Analytics: Tracking and measuring the performance of media campaigns and analyzing the data for insights.
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Crisis Management and Reputation Management: Managing media relations during a crisis and protecting the brand's reputation.
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Integrated Marketing Communications: Aligning media strategy with overall marketing and communication objectives.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME BUILDING A MEDIA STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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