Masterclass Certificate in Short-Form Video Storytelling for PR

Name: Masterclass Certificate in Short-Form Video Storytelling for PR
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The Masterclass Certificate in Short-Form Video Storytelling for PR is a comprehensive course designed to equip learners with essential skills for career advancement in the fast-paced world of public relations. This course emphasizes the growing importance of short-form video storytelling as a powerful communication tool, with an estimated 82% of global internet traffic projected to be video content by 2022.

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AboutThisCourse

By enrolling in this course, learners will develop a solid foundation in creating compelling, concise, and engaging video stories that resonate with diverse audiences. Through hands-on exercises, case studies, and real-world examples, students will master the art of visual storytelling, scriptwriting, editing, and production for various social media platforms. By completing this certificate program, learners will be able to demonstrate their expertise in short-form video storytelling, enhancing their professional profiles and increasing their competitiveness in the job market. This course is a valuable investment in the skills and knowledge necessary to thrive and succeed in the ever-evolving PR industry.

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CourseDetails

• Unit 1: Introduction to Short-Form Video Storytelling for PR
• Unit 2: The Power of Visuals in PR
• Unit 3: Crafting Compelling Narratives
• Unit 4: Best Practices for Short-Form Video Creation
• Unit 5: Utilizing Social Media Platforms for Video Distribution
• Unit 6: Measuring Success: Metrics & Analytics for Short-Form Video PR
• Unit 7: Trends & Innovations in Short-Form Video Storytelling
• Unit 8: Overcoming Challenges in Short-Form Video Production
• Unit 9: Case Studies: Successful Short-Form Video PR Campaigns
• Unit 10: Future of Short-Form Video Storytelling in PR

CareerPath

Short-form video storytelling is a growing field in PR, especially in the UK. As more businesses embrace social media and digital marketing, professionals with skills in short-form video content creation are in high demand. Here's a breakdown of the most in-demand roles in this niche: 1. **Social Media Manager**: With a focus on strategy and analytics, these pros oversee brand presence across channels, ensuring content consistency and campaign performance. Typical salary range: £28,000 - £40,000. 2. **PR Specialist**: Tasked with enhancing brand reputation and managing relationships with media, influencers, and stakeholders, these experts play a crucial role in any PR team. Typical salary range: £25,000 - £45,000. 3. **Content Creator**: Curating stories and creating engaging content, content creators bridge the gap between brand messaging and audience engagement. Typical salary range: £22,000 - £35,000. 4. **Video Editor**: With video being a major part of content strategy, video editors craft compelling visual stories from raw footage. Typical salary range: £20,000 - £30,000. 5. **Digital Marketing Coordinator**: Overseeing campaign execution, tracking performance, and managing budgets, these pros ensure marketing efforts reach their full potential. Typical salary range: £20,000 - £30,000. As short-form video storytelling continues to evolve, professionals with the right mix of skills will find ample opportunities in PR and related fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN SHORT-FORM VIDEO STORYTELLING FOR PR

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London School of International Business (LSIB)

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05 May 2025

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