Executive Development Programme in Review-Focused Digital Marketing

Name: Executive Development Programme in Review-Focused Digital Marketing
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The Executive Development Programme in Review-Focused Digital Marketing is a certificate course that emphasizes the importance of data-driven decision-making in digital marketing. In today's digital age, businesses rely heavily on online platforms to reach their target audience, making this course increasingly relevant and in demand.

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AboutThisCourse

This programme equips learners with essential skills such as data analysis, SEO, PPC, content marketing, and social media marketing, enabling them to drive successful marketing campaigns and improve overall business performance.By focusing on review-based strategies, this course goes beyond traditional digital marketing tactics, providing learners with the ability to analyze customer feedback, identify trends, and make data-informed decisions that drive growth and customer satisfaction. With a strong emphasis on practical application, this course empowers learners to advance their careers and make a significant impact in their organizations.

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CourseDetails

• Digital Marketing Landscape
• Review-Focused Digital Marketing Strategies
• Analyzing Competitor Reviews and Ratings
• Customer Review Management Techniques
• Utilizing Google My Business for Review Management
• Leveraging Social Media for Review Generation
• Reputation Monitoring and Management Tools
• Responding to Customer Reviews: Best Practices
• Improving Products and Services Based on Customer Reviews
• Measuring Success in Review-Focused Digital Marketing

CareerPath

The digital marketing landscape is constantly evolving, and staying updated with the latest trends is essential for professionals in this field. The following section focuses on the Executive Development Programme for review-focused digital marketing, highlighting key roles, job market trends, salary ranges, and skill demands in the UK. A 3D pie chart represents the percentage of professionals in each role in the review-focused digital marketing landscape. 1. **Digital Marketing Manager**: These professionals are responsible for developing, implementing, and managing marketing campaigns across various digital platforms. The role involves working closely with the SEO, PPC, and content marketing teams to ensure a cohesive digital marketing strategy. 2. **SEO Specialist**: SEO specialists focus on optimizing websites for search engines, ensuring increased organic traffic and improved search engine rankings. Key skills include keyword research, on-page optimization, and link building. 3. **Content Marketing Specialist**: Content marketing specialists create and distribute valuable content to engage and attract potential customers. The role involves developing content strategies, writing, editing, and optimizing content for various channels. 4. **PPC Specialist**: PPC (Pay-Per-Click) specialists manage paid advertising campaigns, primarily on search engines and social media platforms. Key skills include keyword research, ad copywriting, and bid management. 5. **Social Media Manager**: Social media managers oversee an organization's social media strategy, focusing on building brand awareness, engaging with the audience, and driving website traffic. 6. **Analytics Manager**: Analytics managers analyze and interpret data from digital marketing campaigns, using insights to optimize performance and maximize ROI. Key skills include Google Analytics, data visualization, and statistical analysis. By understanding these roles and their relevance in the industry, professionals can make informed decisions about their career paths and focus on acquiring the necessary skills to succeed in the ever-changing digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN REVIEW-FOCUSED DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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