Professional Certificate in Foundation Digital Marketing Strategy

Name: Professional Certificate in Foundation Digital Marketing Strategy
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The Professional Certificate in Foundation Digital Marketing Strategy is a comprehensive course designed to equip learners with essential digital marketing skills demanded by the industry. This program covers key areas including social media, search engine optimization (SEO), content marketing, and data analytics.

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AboutThisCourse

In today's digital age, understanding how to effectively reach and engage customers online is vital for any business. This course provides learners with the necessary skills to develop and implement successful digital marketing strategies, thereby enhancing their career prospects in this growing field. By the end of this course, learners will be able to analyze digital marketing opportunities, create engaging content, optimize websites for search engines, and measure the effectiveness of digital marketing campaigns. These skills are not only important for marketing professionals but also for entrepreneurs, small business owners, and anyone looking to advance their career in the digital world.

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CourseDetails

• Digital Marketing Fundamentals: Understanding digital marketing channels, customer behavior, and setting marketing objectives.
• Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, and measuring SEO performance.
• Pay-Per-Click (PPC) Advertising: Introduction to PPC, campaign setup, ad copywriting, and analyzing PPC performance.
• Social Media Marketing: Building a social media strategy, content creation, community management, and measuring social media success.
• Content Marketing: Content planning, creation, distribution, and evaluating content performance.
• Email Marketing: Email marketing best practices, list building, campaign management, and measuring email performance.
• Analytics and Reporting: Introduction to web analytics, setting up tracking, and analyzing and reporting on marketing performance.
• User Experience (UX) and Conversion Rate Optimization (CRO): Improving website usability, increasing conversion rates, and A/B testing.

CareerPath

In the ever-evolving digital marketing landscape, our Professional Certificate in Foundation Digital Marketing Strategy is designed to empower aspiring professionals with the essential skills they need to succeed in the UK job market. To visually represent the distribution of roles in this field, we've put together a 3D Pie Chart, using Google Charts library, showcasing the percentage of roles for various positions. The digital marketing industry is booming, and we've curated a selection of roles that are currently in demand and are aligned with industry relevance. These roles include: 1. **Digital Marketing Specialist**: These professionals are the cornerstone of any digital marketing team, responsible for creating, managing, and optimising multi-channel digital marketing campaigns. With a 35% share, they hold the largest percentage of roles in this sector. 2. **Content Marketing Specialist**: Content is king, and these experts specialise in creating and distributing valuable, relevant, and consistent content to engage and attract a target audience. Content Marketing Specialists account for 20% of roles in this industry. 3. **Social Media Manager**: With the increasing importance of social media presence, these professionals manage a company's social media profiles and create content to engage with audiences and promote the brand. Social Media Managers take up 18% of roles in the digital marketing industry. 4. **SEO Specialist**: Search Engine Optimisation Specialists are responsible for improving a website's search engine rankings and increasing organic traffic by implementing various on-page and off-page tactics. SEO Specialists make up 15% of the industry's roles. 5. **PPC Specialist**: Pay-Per-Click Specialists manage and optimise paid advertising campaigns on platforms like Google Ads and Bing Ads. PPC Specialists account for 12% of the digital marketing roles. Our Professional Certificate in Foundation Digital Marketing Strategy covers all these crucial roles, preparing students to enter the job market with confidence and a well-rounded set of skills. By combining the power of data visualisation and engaging content, we can better understand the current job market trends and be ready to take on the exciting opportunities that lie ahead.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN FOUNDATION DIGITAL MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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