Executive Development Programme in Social Media and Customer Engagement

Name: Executive Development Programme in Social Media and Customer Engagement
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The Executive Development Programme in Social Media and Customer Engagement is a certificate course designed to empower professionals with the latest social media strategies and customer engagement techniques. In today's digital age, understanding social media's impact on business growth and customer relationships is crucial for career advancement.

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AboutThisCourse

This programme addresses the increasing industry demand for experts who can effectively leverage social media platforms to drive customer engagement, improve brand reputation, and increase revenue. Learners will gain essential skills in social media analytics, content creation, crisis management, and community building. By enrolling in this course, professionals demonstrate their commitment to staying updated with the ever-evolving digital landscape, enhancing their professional development, and delivering superior value to their organizations. This programme not only equips learners with the tools and techniques to succeed in their current roles but also prepares them for future leadership positions in the dynamic world of social media and customer engagement.

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CourseDetails

• Understanding Social Media
• Importance of Customer Engagement
• Social Media Platforms and Best Practices
• Social Media Strategy and Planning
• Content Creation and Curation
• Social Media Analytics and Metrics
• Customer Relationship Management (CRM) and Social Media
• Social Media Crisis Management
• Influencer Marketing and Social Media
• Future Trends in Social Media and Customer Engagement

CareerPath

The **Executive Development Programme in Social Media and Customer Engagement** is an immersive learning experience designed for professionals who want to thrive in the ever-evolving digital landscape. With a focus on honing skills in social media management, digital marketing, customer engagement analysis, content marketing, and community management, participants will be well-equipped to lead their organizations to success in today's interconnected world. The UK job market is experiencing an increasing demand for professionals with expertise in social media and customer engagement. Here's a glimpse of the industry landscape: 1. **Social Media Manager**: A social media manager is responsible for creating and implementing a marketing strategy that aligns with the organization's goals. With an average salary ranging from £28,000 to £50,000, this role requires skills in content creation, social media advertising, and data analysis. (35%) 2. **Digital Marketing Specialist**: Digital marketing specialists focus on utilizing digital channels to promote a brand. With an average salary between £25,000 and £45,000, these professionals need expertise in search engine optimization (SEO), email marketing, and Google Analytics. (25%) 3. **Customer Engagement Analyst**: Customer engagement analysts study consumer behavior and create strategies to enhance the customer experience. Their salaries typically range from £25,000 to £40,000, and they need a strong foundation in data analysis, customer relationship management, and marketing automation. (20%) 4. **Content Marketing Coordinator**: Content marketing coordinators develop and manage content for various digital platforms. With an average salary between £22,000 and £35,000, these professionals require skills in copywriting, content strategy, and content management systems. (15%) 5. **Community Manager**: Community managers oversee a brand's online communities, fostering positive relationships with customers. Their salaries usually fall between £20,000 and £35,000, and they need exceptional communication skills, creativity, and a deep understanding of social media platforms. (5%) In this dynamic and exciting industry, there's ample opportunity for professionals with the right skills to make a significant impact on their organizations' success. Join our Executive Development Programme in Social Media and Customer Engagement to elevate your career and become a leader in the digital space.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA AND CUSTOMER ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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