Masterclass Certificate in Marketing Analytics Strategy

Name: Masterclass Certificate in Marketing Analytics Strategy
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The Masterclass Certificate in Marketing Analytics Strategy is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This program emphasizes the importance of data-driven decision-making, providing insights into consumer behavior, market trends, and campaign performance.

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AboutThisCourse

In today's data-driven world, marketing professionals who can analyze and interpret data are in high demand. This course develops learners' ability to collect, analyze, and interpret marketing data, enabling them to create effective marketing strategies that drive business growth. By the end of this course, learners will have a deep understanding of marketing analytics, including customer segmentation, attribution modeling, and predictive analytics. They will also be proficient in using various marketing analytics tools, giving them a competitive edge in the job market. In summary, this Masterclass Certificate in Marketing Analytics Strategy is a valuable investment for any marketing professional looking to advance their career. It provides learners with the essential skills needed to succeed in the industry, meeting the high demand for marketing analysts in today's data-driven world.

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CourseDetails

• Foundations of Marketing Analytics: Introduction to marketing analytics, data-driven decision making, marketing metrics and KPIs

• Data Analysis for Marketing: Data collection, cleaning, and preparation, data visualization, statistical analysis, hypothesis testing

• Market Research and Segmentation: Qualitative and quantitative research methods, customer segmentation, targeting, and positioning

• Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, mobile marketing analytics

• Marketing Mix Modeling: Measuring the impact of marketing mix elements, marketing mix optimization, experimentation and testing

• Predictive Analytics for Marketing: Predictive modeling techniques, data mining, machine learning, and artificial intelligence in marketing

• Marketing Attribution and Customer Journey Analysis: Multi-touch attribution, marketing funnel analysis, customer journey mapping

• Marketing Analytics Tools and Technologies: Marketing analytics software, data management platforms, tag management systems, and business intelligence tools

• Marketing Analytics Strategy and Governance: Building a marketing analytics organization, data governance, ethical considerations, and communication of insights

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKETING ANALYTICS STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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