Global Certificate in Smarter B2B Marketing Outcomes
-- ViewingNowThe Global Certificate in Smarter B2B Marketing Outcomes course is a comprehensive program designed to empower marketing professionals with the skills necessary to excel in the B2B industry. This course is critical for career advancement, as it provides a deep understanding of the latest marketing trends, technologies, and strategies that drive business growth.
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โข B2B Marketing Fundamentals: Understanding the basics of B2B marketing, target audiences, and key differences from B2C marketing.
โข Buyer Personas and Customer Journey Mapping: Creating detailed buyer personas and mapping the customer journey to identify key touchpoints.
โข Data-Driven Marketing Strategies: Leveraging data analytics for informed decision-making and improved marketing outcomes.
โข Content Marketing and Storytelling: Developing compelling content marketing strategies that engage and convert target audiences.
โข Demand Generation and Lead Nurturing: Building effective demand generation campaigns and nurturing leads to increase conversions.
โข Account-Based Marketing (ABM): Implementing ABM strategies to target high-value accounts and maximize marketing ROI.
โข Marketing Automation and Technology: Utilizing marketing automation tools and technologies to streamline processes and improve campaign performance.
โข Multi-Channel Marketing and Integration: Developing integrated multi-channel marketing strategies that deliver consistent messaging and branding.
โข Measuring and Optimizing Marketing Performance: Establishing key performance indicators (KPIs) and using data-driven insights to optimize marketing outcomes.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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