Certificate in Ad Campaign Performance Measurement & Evaluation

Name: Certificate in Ad Campaign Performance Measurement & Evaluation
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The Certificate in Ad Campaign Performance Measurement & Evaluation is a comprehensive course designed to equip learners with critical skills in evaluating the effectiveness of advertising campaigns. This certification emphasizes the importance of data-driven decision-making, providing learners with the knowledge and tools to measure and optimize ad performance.

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AboutThisCourse

In today's data-centric world, the demand for professionals who can accurately measure and interpret campaign performance has never been higher. By completing this course, learners will be able to demonstrate their expertise in this area, making them highly valuable to potential employers. Throughout the course, learners will explore various metrics, tools, and techniques for measuring ad campaign performance across different channels and platforms. They will also learn how to evaluate campaign data, draw insights, and present findings in a clear and actionable way. By the end of the course, learners will have a solid foundation in ad campaign performance measurement and evaluation, setting them up for career advancement in this exciting and dynamic field.

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CourseDetails

• Introduction to Ad Campaign Performance Measurement & Evaluation
• Understanding Key Performance Indicators (KPIs) in Ad Campaigns
• Tracking & Analyzing Ad Campaign Performance with Google Analytics
• Utilizing A/B Testing in Ad Campaign Optimization
• Measuring Return on Investment (ROI) in Ad Campaigns
• Advanced Techniques in Ad Campaign Attribution Modeling
• Cross-Channel Ad Campaign Performance Measurement
• Leveraging Social Media Analytics for Ad Campaign Performance
• Best Practices in Ad Campaign Data Visualization & Reporting

CareerPath

The Certificate in Ad Campaign Performance Measurement & Evaluation program equips learners with in-demand skills for the UK job market, focusing on popular ad platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads. This 3D pie chart illustrates the demand for these skills in the UK, showcasing the percentage of job listings mentioning each platform. With digital ad spending on the rise and businesses increasingly relying on data-driven decisions, professionals with expertise in ad campaign performance measurement and evaluation are highly sought after. The curriculum covers essential concepts, including ad targeting, campaign optimization, and performance evaluation, ensuring students are well-prepared to excel in this competitive field. Upon completion of the program, learners can expect a variety of career opportunities, such as Digital Marketing Specialist, Ad Operations Manager, and Marketing Analyst, with competitive salary ranges starting from £28,000 to over £50,000 per year. Enhance your digital marketing skillset and stay ahead in the evolving UK job market with the Certificate in Ad Campaign Performance Measurement & Evaluation.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD CAMPAIGN PERFORMANCE MEASUREMENT & EVALUATION

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London School of International Business (LSIB)

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05 May 2025

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