Certificate in Native Ads & Customer Retention Tactics

Name: Certificate in Native Ads & Customer Retention Tactics
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The Certificate in Native Ads & Customer Retention Tactics is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on two critical areas: native advertising and customer retention.

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AboutThisCourse

In today's digital landscape, native advertising has become increasingly important as it allows businesses to engage with their target audience in a non-disruptive way. This course covers the ins and outs of native advertising, from strategy development to campaign execution, enabling learners to create effective and engaging native ad campaigns. Customer retention is another critical area that this course covers. With customer acquisition costs continuing to rise, retaining existing customers is more critical than ever. This course provides learners with proven strategies and tactics to increase customer loyalty, reduce churn, and improve customer lifetime value. By completing this course, learners will have a deep understanding of native advertising and customer retention tactics, making them highly valuable to employers in the digital marketing industry. This course is an excellent opportunity for anyone looking to advance their career in digital marketing or for businesses looking to improve their marketing strategies.

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CourseDetails

• Understanding Native Advertising: The basics of native ads, their benefits, and how they differ from traditional display ads.
• Creating Effective Native Ads: Best practices for creating compelling and engaging native ads, including copywriting and design tips.
• Targeting and Placement Strategies: How to target the right audience and choose the best placements for native ads to maximize engagement and conversions.
• Measuring Native Ad Performance: Key metrics to track and analyze when measuring the success of native ad campaigns, including click-through rates, conversion rates, and return on investment.
• Customer Retention Basics: An overview of customer retention and its importance in driving long-term business growth.
• Customer Value and Lifetime Value (LTV): Understanding the concept of customer value and LTV, and how to calculate these metrics for a business.
• Customer Retention Strategies: Best practices and tactics for retaining customers, including personalization, engagement, and loyalty programs.
• Customer Feedback and Insights: How to gather and analyze customer feedback to improve retention and drive business growth.
• Retention Metrics and Analytics: Key metrics to track and analyze when measuring customer retention, including churn rate, customer satisfaction, and Net Promoter Score (NPS).

CareerPath

The **Native Ads & Customer Retention Tactics** certificate focuses on equipping professionals with the necessary skills for thriving in today's digital marketing landscape. This 3D pie chart highlights the job market trends for roles relevant to this certificate in the UK. - **Native Ads Specialist**: As a native ads specialist, professionals create and manage advertisements that blend seamlessly with the platform on which they appear. This role accounts for 35% of the job market in this niche. According to Glassdoor, the average salary for a native ads specialist in the UK is around £35,000 per year. - **Customer Retention Specialist**: A customer retention specialist is responsible for developing strategies to boost customer loyalty and minimize churn. This role contributes 45% of the job market in this sector. The average salary for a customer retention specialist in the UK is approximately £28,000 per year. - **Data Visualization Expert**: Data visualization experts analyze and interpret complex data sets and present them in a visually appealing and comprehensive manner. This role constitutes 20% of the job openings in this area. The average salary for a data visualization expert in the UK can reach up to £45,000 per year. These roles are crucial for companies looking to enhance their digital marketing strategies, making the **Certificate in Native Ads & Customer Retention Tactics** a worthwhile investment for professionals in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN NATIVE ADS & CUSTOMER RETENTION TACTICS

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London School of International Business (LSIB)

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05 May 2025

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