Advanced Certificate in Facebook Marketing Foundations

Name: Advanced Certificate in Facebook Marketing Foundations
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The Advanced Certificate in Facebook Marketing Foundations is a comprehensive course designed to empower learners with the essential skills needed to excel in Facebook marketing. With over <a href="https://www.

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AboutThisCourse

statista.com/users/1105185/facebook/">2.9 billion monthly active users, Facebook offers an unparalleled platform for businesses to engage with their target audience. This certificate course focuses on the importance of Facebook as a marketing tool and teaches learners how to create and manage effective marketing campaigns, analyze campaign performance, and build brand awareness. The course is industry-demanded, as businesses increasingly seek professionals who can leverage Facebook's advertising platform to drive growth. By completing this course, learners will gain practical skills in Facebook marketing, including content creation, audience targeting, and campaign optimization. These skills are essential for career advancement in digital marketing, social media management, and marketing communications, providing learners with a competitive edge in the ever-evolving digital landscape.

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CourseDetails

• Facebook Marketing Foundations: Understanding Facebook as a marketing platform, its benefits, and how it fits into a digital marketing strategy. • Facebook Business Manager Setup: Creating and configuring a Facebook Business Manager account to manage pages, ads, and data. • Facebook Page Management: Setting up, customizing, and managing a Facebook page to engage with audiences and build a brand presence. • Facebook Audience Insights: Exploring and analyzing audience data to inform targeting decisions and improve overall marketing performance. • Facebook Advertising Basics: Introduction to Facebook's advertising ecosystem, campaign objectives, and ad formats. • Facebook Ad Placement and Optimization: Identifying and selecting ideal ad placements and optimizing ad delivery for maximum impact. • Facebook Ad Creative Best Practices: Designing compelling ad creatives, ad copy, and calls-to-action to drive engagement and conversions. • Facebook Pixel and Conversion Tracking: Installing and utilizing the Facebook pixel for event tracking, conversion measurement, and retargeting. • Facebook Lead Generation Campaigns: Creating and managing lead generation campaigns to capture leads directly within Facebook and nurture them through the sales funnel. • Facebook Analytics and Reporting: Analyzing and measuring the performance of Facebook marketing campaigns, and understanding key metrics to optimize future efforts.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN FACEBOOK MARKETING FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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