Global Certificate in Behavioral Targeting and Marketing Technology

Name: Global Certificate in Behavioral Targeting and Marketing Technology
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The Global Certificate in Behavioral Targeting and Marketing Technology is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving field of marketing technology. This course emphasizes the importance of understanding consumer behavior and utilizing data-driven strategies to optimize marketing efforts.

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AboutThisCourse

In today's digital age, behavioral targeting and marketing technology have become critical components of successful marketing campaigns. This course covers various topics, including audience segmentation, personalization, programmatic advertising, and marketing automation, among others. By completing this course, learners will gain a deep understanding of the latest marketing technology trends and how to apply them to real-world scenarios. They will develop the skills necessary to create effective, targeted marketing campaigns that deliver measurable results. With the demand for marketing technology professionals increasing, this course is an excellent opportunity for learners to enhance their skillset and stand out in a competitive job market.

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CourseDetails

• Behavioral Targeting Fundamentals: Understanding the basics of behavioral targeting, data collection, and user segmentation.
• Marketing Technology Stack: Overview of marketing technology and its role in behavioral targeting.
• Data Analytics for Behavioral Targeting: Utilizing data analytics tools to track and analyze user behavior.
• Psychology of Persuasion in Marketing: Applying principles of psychology to influence consumer behavior.
• Privacy and Compliance in Behavioral Targeting: Ensuring compliance with laws and regulations, including GDPR and CCPA.
• Behavioral Targeting Strategies: Developing and implementing effective behavioral targeting strategies.
• Personalization Techniques: Techniques for creating personalized user experiences and messages.
• Measurement and Optimization: Measuring the effectiveness of behavioral targeting campaigns and optimizing for better results.
• Ethical Considerations in Behavioral Targeting: Understanding the ethical implications of behavioral targeting and how to maintain user trust.

Note: This list is not exhaustive and the actual course content may vary depending on the specific requirements and goals of the certification program.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN BEHAVIORAL TARGETING AND MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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