Masterclass Certificate in Consumer Segmentation & Targeting
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Here are the essential units for a Masterclass Certificate in Consumer Segmentation & Targeting:
• Introduction to Consumer Segmentation & Targeting: Understanding the basics, importance, and benefits of consumer segmentation and targeting. • Market Research Techniques: Exploring various research methods for collecting consumer data, such as surveys, interviews, and focus groups. • Demographics and Firmographics: Identifying and analyzing key demographic and firmographic factors that influence consumer behavior. • Psychographics and Behavioral Segmentation: Diving into consumers' values, interests, and activities, as well as their responses to different marketing strategies. • Segmentation Criteria and Models: Learning how to select appropriate criteria and models for segmenting and targeting consumers effectively. • Target Market Selection: Understanding how to choose the best target markets based on segmentation results. • Positioning and Differentiation: Developing unique selling propositions and creating effective positioning strategies for target markets. • Marketing Communication and Channel Selection: Selecting the best channels and communication strategies to reach target markets. • Measurement and Evaluation: Tracking and analyzing the success of consumer segmentation and targeting strategies through metrics and key performance indicators.
These units provide a comprehensive and practical overview of consumer segmentation and targeting, equipping learners with the skills they need to succeed in this critical marketing area.
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- ProficiencyEnglish
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GBP £140
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GBP £90
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- TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN CONSUMER SEGMENTATION & TARGETING
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London School of International Business (LSIB)
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05 May 2025
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