Executive Development Programme in Marketing Analytics for E-commerce

Name: Executive Development Programme in Marketing Analytics for E-commerce
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The Executive Development Programme in Marketing Analytics for E-commerce is a certificate course designed to empower professionals with essential skills in data-driven marketing. With the rapid growth of e-commerce, there is an increasing demand for experts who can interpret complex data sets and make informed marketing decisions.

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AboutThisCourse

This course is important for professionals looking to advance their careers in marketing, e-commerce, and data analysis. It provides a comprehensive understanding of marketing analytics, customer segmentation, attribution modeling, and predictive analytics. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to drive growth and optimize marketing strategies for their organizations. Upon completion, learners will be equipped with the skills to turn data into actionable insights, make data-driven decisions, and communicate effectively with stakeholders. This course is a valuable investment for any professional looking to stay ahead of the curve in the ever-evolving world of e-commerce and marketing analytics.

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CourseDetails

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Unit 1: Introduction to Marketing Analytics for E-commerce
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Unit 2: Data Collection and Management for Marketing Analysis
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Unit 3: Web Analytics and Customer Behavior Analysis
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Unit 4: SEO and SEM Analytics
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Unit 5: Social Media Analytics
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Unit 6: Email Marketing and Campaign Analytics
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Unit 7: Conversion Rate Optimization (CRO) and A/B Testing
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Unit 8: Predictive Analytics for E-commerce
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Unit 9: Marketing Attribution and ROI Analysis
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Unit 10: Advanced Marketing Analytics Tools and Techniques

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ANALYTICS FOR E-COMMERCE

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London School of International Business (LSIB)

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05 May 2025

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