Global Certificate in Service Brand Management: Leading with Innovation
-- ViewingNowThe Global Certificate in Service Brand Management: Leading with Innovation is a comprehensive course designed to equip learners with essential skills for career advancement in the service industry. This course emphasizes the importance of innovation in service brand management, a critical aspect in today's competitive business landscape.
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โข Service Brand Innovation: Understanding the critical role of innovation in service brand management and how to foster a culture of innovation within an organization.
โข Service Blueprinting: Learning the essential tool for service design, Service Blueprinting, to map out and visualize service processes, touchpoints, and customer journeys.
โข Service Design Thinking: Exploring the human-centered design approach to create innovative and memorable service experiences that meet the needs and desires of customers.
โข Customer Experience Management: Mastering the strategies and techniques for managing customer experiences, including customer journey mapping, touchpoint design, and feedback analysis.
โข Brand Identity and Positioning: Developing a strong and differentiated service brand identity and positioning that resonates with customers and stands out in a crowded market.
โข Service Brand Architecture: Understanding the various approaches to service brand architecture and how to create a coherent and scalable brand architecture that supports growth and innovation.
โข Service Brand Storytelling: Crafting compelling and authentic brand stories that engage customers and create emotional connections with the service brand.
โข Service Brand Metrics: Measuring the success of service brand management initiatives and tracking key performance indicators (KPIs) to optimize and improve service brand performance.
โข Service Brand Strategy: Developing a comprehensive and integrated service brand strategy that aligns with business goals and drives growth and innovation.
Note: The above units are not in any particular order and can be modified or adjusted based on the specific needs and goals of the course.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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