Global Certificate in AI-Powered Ad Targeting for SMBs

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The Global Certificate in AI-Powered Ad Targeting for SMBs is a comprehensive course designed to empower small and medium-sized business professionals with the essential skills to leverage artificial intelligence (AI) in advertising. This course highlights the importance of AI-powered ad targeting in today's digital landscape, addressing the growing industry demand for AI-savvy marketing professionals.

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AboutThisCourse

By enrolling in this course, learners will gain hands-on experience in implementing AI-powered ad targeting strategies, optimizing ad campaigns, and measuring campaign performance. Through real-world case studies, interactive assignments, and cutting-edge instruction, learners will develop a strong understanding of AI applications in ad targeting, further enhancing their career prospects and competitive edge in the ever-evolving digital marketing industry. Equipping yourself with the skills to effectively harness AI-powered ad targeting is crucial for staying ahead in the dynamic world of digital marketing. By completing this course, you will be well-prepared to help SMBs maximize their advertising ROI and reach their target audiences more effectively.

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• Introduction to AI-Powered Ad Targeting: Understanding the basics of AI in ad targeting, its benefits, and how it can help small and medium-sized businesses (SMBs). • Data Analysis for AI Ad Targeting: Collecting, processing, and analyzing data for effective ad targeting, including an overview of data types, data cleansing, and data segmentation. • Machine Learning Algorithms in Ad Targeting: Exploring various machine learning algorithms such as linear regression, logistic regression, decision trees, random forests, and neural networks, and their applications in ad targeting. • Natural Language Processing (NLP) for Ad Targeting: Understanding how NLP can be used in ad targeting, including sentiment analysis, topic modeling, and text classification. • Computer Vision for Ad Targeting: Learning how computer vision can be applied in ad targeting, including image recognition, object detection, and facial recognition. • AI Ethics and Privacy in Ad Targeting: Discussing the ethical considerations and privacy concerns associated with AI-powered ad targeting. • Building an AI Ad Targeting Strategy: Developing a comprehensive AI ad targeting strategy, including setting goals, selecting the right algorithms, and measuring success. • Implementing AI-Powered Ad Targeting Tools: Exploring various AI-powered ad targeting tools and platforms, and learning how to implement them effectively. • Optimizing AI Ad Targeting Campaigns: Understanding how to optimize AI ad targeting campaigns, including A/B testing, bid management, and audience targeting.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
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GLOBAL CERTIFICATE IN AI-POWERED AD TARGETING FOR SMBS
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London School of International Business (LSIB)
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05 May 2025
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