Professional Certificate in Content Marketing for Sales Innovation
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Unit 1: Content Marketing Fundamentals
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Unit 2: Sales & Marketing Alignment
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Unit 3: Understanding Customer Personas
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Unit 4: Crafting a Content Strategy for Sales Innovation
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Unit 5: Sales-Focused Content Creation
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Unit 6: Content Optimization for Sales Conversion
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Unit 7: Content Distribution & Promotion Techniques
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Unit 8: Measuring & Analyzing Content Marketing Success
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Unit 9: Leveraging Emerging Content Channels
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Unit 10: Building a Culture of Content for Sales Growth
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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