Executive Development Programme Email Marketing: Smarter Outcomes

• Email Marketing Strategy: Crafting a successful email marketing strategy is crucial for executives to maximize their email campaigns' effectiveness. This unit covers creating a data-driven, customer-centric approach, setting measurable goals, and segmenting audiences. • Email Design and Content: This unit delves into best practices for email design, focusing on mobile optimization, branding, and visual hierarchy. It also covers compelling content creation, emphasizing storytelling and personalization. • Data Analytics and Metrics: Understanding data analytics and metrics is essential for executives to track their email marketing performance. This unit covers essential metrics such as open rates, click-through rates, conversion rates, and bounce rates. • Deliverability and Compliance: This unit focuses on ensuring emails reach the intended audience by addressing deliverability issues, spam filters, and compliance with email marketing regulations, such as GDPR and CAN-SPAM. • Email Automation and Workflows: Automating email campaigns can significantly improve efficiency and effectiveness. This unit covers email automation, including trigger-based emails, drip campaigns, and marketing automation platforms. • Testing and Optimization: Continual testing and optimization are crucial for improving email marketing performance. This unit covers A/B testing, multivariate testing, and optimization techniques, such as subject line testing, send time optimization, and list segmentation. • Integration with Other Channels: Email marketing is most effective when integrated with other marketing channels. This unit covers cross-channel marketing strategies, including social media, content marketing, and search engine optimization.