Professional Certificate in AI-Powered Ad Targeting: Essential Skills

Name: Professional Certificate in AI-Powered Ad Targeting: Essential Skills
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The Professional Certificate in AI-Powered Ad Targeting: Essential Skills is a comprehensive course designed to equip learners with the fundamental skills required to thrive in the rapidly evolving digital advertising industry. This program focuses on the application of Artificial Intelligence (AI) in ad targeting, an area of increasing importance and industry demand.

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AboutThisCourse

By enrolling in this course, learners will gain hands-on experience with AI-powered ad targeting tools and techniques, enabling them to optimize ad campaigns, improve click-through rates, and drive higher ROI. Through real-world examples, case studies, and practical exercises, learners will develop a deep understanding of how to use AI to deliver personalized ads to the right audience at the right time. In addition to technical skills, this program also emphasizes the ethical considerations of AI-powered ad targeting, ensuring that learners are well-equipped to navigate the complex landscape of digital advertising with confidence and competence. With a focus on career advancement, this course is an essential stepping stone for anyone looking to succeed in the digital advertising industry.

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CourseDetails

• Unit 1: Introduction to AI-Powered Ad Targeting
• Unit 2: Understanding Artificial Intelligence (AI)
• Unit 3: Data Analysis and AI-Powered Ad Targeting
• Unit 4: AI Algorithms and Ad Targeting
• Unit 5: Machine Learning for Ad Targeting
• Unit 6: Natural Language Processing (NLP) in Ad Targeting
• Unit 7: Computer Vision and Image Recognition in Ad Targeting
• Unit 8: Ethics and Regulations in AI-Powered Ad Targeting
• Unit 9: Evaluating AI-Powered Ad Targeting Campaigns
• Unit 10: Future Trends in AI-Powered Ad Targeting

CareerPath

The AI-Powered Ad Targeting sector is booming in the United Kingdom, with a variety of exciting roles available for professionals with a knack for data analysis and artificial intelligence. This 3D pie chart showcases the demand for various job roles in this field, highlighting the potential career paths and opportunities. Rising to the top of the list, AI Engineers are in high demand with 4,500 job openings. These professionals are responsible for designing, implementing, and managing AI models, making them essential for ad targeting companies. Data Scientists follow closely behind with 3,500 job openings. Their expertise in data analysis, machine learning, and statistics is crucial for extracting valuable insights from large datasets, which in turn helps to improve ad targeting strategies. Marketing Analysts, with 2,500 job openings, focus on understanding market trends and consumer behaviour. They play a vital role in developing and optimising ad targeting campaigns. AI Specialists, with 3,000 job openings, work on designing, developing, and implementing AI-based solutions to improve ad targeting and maximise ROI. Lastly, Business Intelligence Developers, with 2,000 job openings, are responsible for creating data-driven tools and applications that help businesses make informed decisions and streamline their ad targeting processes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AI-POWERED AD TARGETING: ESSENTIAL SKILLS

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London School of International Business (LSIB)

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05 May 2025

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