Advanced Certificate in Paid Search: Keyword Mastery

Name: Advanced Certificate in Paid Search: Keyword Mastery
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The Advanced Certificate in Paid Search: Keyword Mastery is a comprehensive course designed to enhance your skills in paid search advertising. This certificate program emphasizes the importance of keywords, a critical component in successful paid search campaigns.

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AboutThisCourse

In an increasingly digital world, there's a high industry demand for professionals who can effectively manage paid search advertising. This course equips learners with the essential skills to meet this demand, providing a deep understanding of keyword research, selection, and organization. Through this program, you'll learn how to create targeted ad groups, improve ad relevancy, and optimize Quality Scores. These skills are crucial for career advancement in digital marketing, search engine marketing, or pay-per-click (PPC) advertising roles. By mastering keyword strategy, you'll be able to drive more effective campaigns, improve ROI, and boost your professional value.

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CourseDetails

• Advanced Keyword Research
• Keyword Match Types
• Long-Tail Keyword Strategies
• Negative Keywords Management
• Keyword Performance Analysis
• Utilizing Keyword Tools
• Geo-Targeted Keywords
• Seasonal Keyword Trends
• Mobile Keyword Optimization
• Keyword Intent and Search Behavior

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN PAID SEARCH: KEYWORD MASTERY

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London School of International Business (LSIB)

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05 May 2025

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