Certificate in Social Listening for Effective Brand Management

Name: Certificate in Social Listening for Effective Brand Management
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The Certificate in Social Listening for Effective Brand Management is a comprehensive course designed to empower learners with the essential skills to monitor and analyze online conversations for brand insight and growth. This certification emphasizes the importance of social listening in today's digital age, where brand reputation and consumer engagement are vital for business success.

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AboutThisCourse

In this course, you'll learn how to leverage social listening tools and techniques to monitor brand mentions, identify industry trends, and measure the effectiveness of marketing campaigns. The curriculum also covers best practices for responding to online conversations, managing crises, and measuring the return on investment (ROI) of social listening strategies. As businesses increasingly rely on social media to connect with consumers, the demand for professionals with social listening skills has never been higher. By completing this course, you will be well-equipped to advance your career in brand management, marketing, public relations, or any field that requires a deep understanding of consumer behavior and online communities.

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CourseDetails

• Introduction to Social Listening & Its Importance in Brand Management
• Setting Up Social Listening Tools & Monitoring Mentions
• Analyzing Social Listening Data for Brand Insights
• Identifying & Understanding Your Brand Audience
• Social Listening for Competitor Analysis & Market Research
• Social Listening for Customer Sentiment Analysis
• Utilizing Social Listening Data for Content Creation & Marketing Strategy
• Measuring the Impact of Social Listening on Brand Management
• Best Practices & Ethics in Social Listening

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SOCIAL LISTENING FOR EFFECTIVE BRAND MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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