Global Certificate in YouTube Ad Targeting & Optimization

Name: Global Certificate in YouTube Ad Targeting & Optimization
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The Global Certificate in YouTube Ad Targeting & Optimization is a comprehensive course designed to enhance your digital marketing skills, focusing on YouTube advertising. With the increasing demand for online advertising, this course is more important than ever.

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AboutThisCourse

It provides learners with essential skills to target specific audiences, optimize ad campaigns, and measure performance metrics on YouTube, a platform with over 2 billion monthly logged-in users. This course covers audience targeting strategies, video ad formats, and campaign optimization techniques. Upon completion, learners will be equipped with the skills to create and manage successful YouTube ad campaigns, leading to increased brand awareness, customer engagement, and revenue generation. In today's digital age, these skills are vital for career advancement and staying competitive in the ever-evolving marketing landscape.

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CourseDetails

• Unit 1: Introduction to YouTube Advertising
• Unit 2: Understanding YouTube Ad Formats
• Unit 3: YouTube Audience Targeting Basics
• Unit 4: Demographic Targeting for YouTube Ads
• Unit 5: Interest & Affinity Targeting on YouTube
• Unit 6: Custom Affinity & In-Market Targeting
• Unit 7: Utilizing Placements & Topic Targeting
• Unit 8: Remarketing on YouTube
• Unit 9: YouTube Ad Optimization Techniques
• Unit 10: Analyzing & Improving YouTube Ad Performance

CareerPath

The Global Certificate in YouTube Ad Targeting & Optimization is an excellent way to dive into the ever-evolving world of online video advertising. With this certification, you'll be prepared to tackle various roles in the industry, such as a YouTube Advertising Manager, YouTube Ad Analyst, or YouTube Ad Strategist. Let's explore these roles and their corresponding salary ranges in the UK, represented through a 3D pie chart. The YouTube Advertising Manager role (lightblue slice) typically earns an average salary ranging from £37,500 to £50,000 per year. These professionals are responsible for managing advertising campaigns, coordinating with clients, and ensuring the success of the ad strategy. In the role of a YouTube Ad Analyst (lightgreen slice), one can expect an average salary ranging from £30,000 to £41,000 per year. Ad Analysts focus on monitoring ad performance, conducting data analysis, and creating reports to help optimize campaigns. Lastly, a YouTube Ad Strategist (pink slice) will typically earn an average salary of £33,333 to £45,833 per year. These professionals develop and implement YouTube ad strategies, collaborate with the creative and media teams, and ensure the alignment of ad campaigns with business goals. By staying up-to-date with the latest trends in YouTube ad targeting and optimization, you can enhance your skills and increase your value in the job market. Pursue the Global Certificate in YouTube Ad Targeting & Optimization to unlock your potential and thrive in this competitive industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN YOUTUBE AD TARGETING & OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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