Executive Development Programme in Market Intelligence & Digital Transformation

Name: Executive Development Programme in Market Intelligence & Digital Transformation
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The Executive Development Programme in Market Intelligence & Digital Transformation is a certificate course designed to equip learners with essential skills for career advancement in today's fast-paced digital world. This programme is crucial for professionals seeking to gain a comprehensive understanding of market intelligence and digital transformation, two critical areas that are reshaping the business landscape.

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AboutThisCourse

With the growing demand for data-driven decision-making and digital transformation, this programme provides learners with the knowledge and tools to leverage market intelligence and digital technologies to drive business growth and success. The course covers key topics such as digital marketing, data analytics, customer experience, and innovation, among others, and is delivered by industry experts and thought leaders. By completing this programme, learners will gain a competitive edge in the job market, develop essential skills for career advancement, and be better positioned to lead and drive digital transformation initiatives in their organisations.

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CourseDetails

• Market Intelligence Fundamentals
• Digital Transformation and its Impact on Businesses
• Market Research Methods for Market Intelligence
• Big Data and Business Analytics
• Competitive Intelligence and Analysis
• Digital Marketing Strategies
• Social Media Listening and Online Reputation Management
• Artificial Intelligence and Machine Learning in Market Intelligence
• Change Management in Digital Transformation

CareerPath

The Executive Development Programme in Market Intelligence & Digital Transformation is tailored to meet the ever-evolving job market trends in the UK. This programme is designed to equip professionals with the necessary skills to excel in various roles such as Market Intelligence Analyst, Business Intelligence Developer, Digital Transformation Consultant, Data Scientist, and Marketing Data Analyst. Market Intelligence Analyst: Being a Market Intelligence Analyst involves gathering, analyzing, and interpreting data on various market trends, industry competitors, and customers to help organizations make well-informed decisions. This role typically requires skills such as data analysis, research, and critical thinking. Business Intelligence Developer: A Business Intelligence Developer is responsible for creating and maintaining business intelligence solutions to help organizations make data-driven decisions. Essential skills for this role include data warehousing, data mining, and ETL processes. Digital Transformation Consultant: Digital Transformation Consultants assist organizations in adopting digital technologies to improve their processes, culture, and customer experiences. Key skills include strategic planning, project management, and digital innovation. Data Scientist: Data Scientists analyze and interpret complex digital data using various machine learning algorithms and statistical methods. This role typically demands strong mathematical, programming, and problem-solving skills. Marketing Data Analyst: Marketing Data Analysts collect, analyze, and interpret market data to help organizations shape successful marketing strategies. Valuable skills for this role include data analysis, market research, and customer behavior analytics. In this ever-changing job market, the Executive Development Programme in Market Intelligence & Digital Transformation offers an up-to-date, responsive, and engaging learning experience, preparing professionals for a successful career in these rapidly growing fields.

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET INTELLIGENCE & DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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