Global Certificate in Content Strategy: Social Listening Defined

Name: Global Certificate in Content Strategy: Social Listening Defined
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The Global Certificate in Content Strategy: Social Listening Defined is a comprehensive course that focuses on the essential skill of social listening for content strategists. This course is crucial in today's digital age, where businesses rely heavily on social media to connect with their customers and build their brand.

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AboutThisCourse

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, and other relevant keywords. By analyzing this data, businesses can gain valuable insights into customer sentiment, industry trends, and competitor activity. This information can then be used to inform content strategy, improve customer experience, and drive business growth. This course is designed to equip learners with the essential skills needed to excel in this area. Through a combination of video lectures, real-world examples, and hands-on exercises, learners will gain a deep understanding of social listening and how to use it to inform content strategy. By completing this course, learners will be well-positioned to advance their careers in content strategy and related fields.

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CourseDetails

• Social Listening Fundamentals
• Importance of Social Listening in Content Strategy
• Setting Up Social Listening Tools
• Monitoring and Analyzing Social Media Conversations
• Understanding Customer Sentiment and Intent
• Identifying Industry Trends and Competitor Analysis
• Creating Data-Driven Content Strategies
• Measuring the Impact of Social Listening
• Best Practices for Global Social Listening

CareerPath

The UK job market is thriving with opportunities for content strategists, social media managers, digital marketing specialists, and marketing analysts. In this dynamic landscape, understanding social listening as part of a global certificate in content strategy is essential. Let's look at the statistics that define this growing field: - **Content Strategist**: 45% of the relevant job opportunities are dedicated to content strategists, showcasing the demand for professionals who can develop effective content plans and strategies. - **Social Media Manager**: Comprising 25% of the job openings, this role focuses on managing social media platforms, engaging with audiences, and measuring the effectiveness of campaigns. - **Digital Marketing Specialist**: A versatile role that contributes to 20% of the job market, digital marketing specialists focus on creating and implementing digital marketing campaigns, including SEO, SEM, and social media marketing. - **Marketing Analyst**: 10% of the job opportunities are for marketing analysts, who analyze marketing campaigns, measure performance, and collect data to optimize future strategies. These figures reflect the ever-evolving digital landscape and the constant need for professionals to adapt and grow their skillsets in social listening, content strategy, and digital marketing. With a global certificate in content strategy, professionals can position themselves to excel in these exciting and in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CONTENT STRATEGY: SOCIAL LISTENING DEFINED

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London School of International Business (LSIB)

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05 May 2025

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