Global Certificate in Programmatic Advertising Optimization

Name: Global Certificate in Programmatic Advertising Optimization
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The Global Certificate in Programmatic Advertising Optimization course is a comprehensive program designed to meet the growing industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision-making and teaches learners how to optimize programmatic advertising campaigns for maximum ROI.

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AboutThisCourse

By gaining hands-on experience with industry-leading tools and platforms, learners will develop essential skills for career advancement in this fast-paced and dynamic field.With programmatic advertising set to account for over 80% of digital display advertising spend by 2023, there has never been a better time to gain the skills and knowledge required to excel in this area. By earning this globally recognized certification, learners will demonstrate their expertise and commitment to staying ahead of the curve in programmatic advertising optimization.

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CourseDetails

• Unit 1: Introduction to Programmatic Advertising Optimization
• Unit 2: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Unit 3: Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs)
• Unit 4: Programmatic Ad Formats and Inventory Types
• Unit 5: Key Metrics in Programmatic Advertising
• Unit 6: Audience Targeting and Segmentation Strategies
• Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed Campaigns
• Unit 8: Fraud Detection and Brand Safety Measures
• Unit 9: Cross-Device and Cross-Channel Attribution in Programmatic Advertising
• Unit 10: Future Trends and Innovations in Programmatic Advertising Optimization

CareerPath

The **Global Certificate in Programmatic Advertising Optimization** is a comprehensive program designed for digital marketing professionals seeking expertise in programmatic advertising. This section features a 3D pie chart representing the demand for specific roles related to programmatic advertising in the UK. With the ever-evolving job market trends and increasing **salary ranges** for these roles, it's essential to understand the industry's requirements. The chart below focuses on the following roles: 1. Campaign Manager 2. Demand Generation Specialist 3. Data Analyst 4. SEO Specialist 5. PPC Specialist Each slice of the pie chart represents the percentage of demand for each role in the UK market. The chart has a transparent background to maintain a clean layout and adapt to all screen sizes. To learn more about these roles, their **skill demand**, and the impact of programmatic advertising on the digital marketing landscape, consider enrolling in the **Global Certificate in Programmatic Advertising Optimization**.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PROGRAMMATIC ADVERTISING OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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